Charting the evolution of the humble white shirt from the 15th to the 20th century, Bourrienne Paris X is a distinctly unique outfitter for the 21st century. The label is based in the street-front space of Paris’ Hôtel Bourrienne in the 10th arrondissement – a building of the Directory period constructed in the late 1790s – and sells only one thing: shirts. And only eight different kinds.
When Charles Beigbeder decided to install his Gravitation investment holding company in 2015 in a new space, he set his sights on the mansion of Bourrienne, in the 10th district of Paris. Two years later, inspired by this place that dates from the Directory and would have attended Talleyrand, Bonaparte and Victor Hugo, the businessman, also a city councilor of the 8th arrondissement of Paris, Bourrienne Paris X launches, a claw of shirts exclusively male whites.
For the creative part, the entrepreneur calls on the stylist Cécile Faucheur, who imagines eight models, numbered from I to VIII (in Roman numerals, therefore). From the classic shirt with French collar in twill to that with an officer’s collar and pleated pleated in poplin, the Bourrienne pieces, made in Tunisia, sell for between 160 and 280 euros. If for now there are only models for men, Cécile Faucheur should soon embark on the manufacture of women’s pieces. To ensure the distribution of his collections, Charles Beigbeder has just opened a shop opposite the Bourrienne hotel, at 58, rue d’Hauteville. In addition to this direct sales channel, the businessman puts on a clean website that describes each model in great detail. Even the origin of the buttons is indicated. Bourrienne is not the first incursion of Charles Beigbeder in fashion. He had already, through the Audacia investment fund he chairs, invested in A.P.C ready-wear brands. and Antik Batik in 2012. More recently, in 2016, it is the claw of women slippers Chatelles which saw its capital increased by Audacia.
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