Designati alla Bellezza: Jewelry by Artists

Designati alla Bellezza: Jewelry by Artists

When artists and architects decide to apply their talent in another area, like jewelry, it’s expectable that the most exclusive pieces born from this initiative. And that’s what is expected from the exhibit Designati alla Bellezza, that has just opened at Fragile Gallery, in Milan.

The idea of this new exhibit came from Paola Berra, an architect and designers that spent some years creating jewelry pieces informally. According to her, “suddenly, I realised I has a lot of great pieces”. And when Berra started to think about it found many more.

Designati alla Bellezza: Jewelry by Artists Designati alla Bellezza: Jewelry by Artists Designati alla Bellezza: Jewelry by Artists KOKET News Jewelry Designati alla Bellezza Milan 1

Designati alla Bellezza: Jewelry by Artists

On this exhibit in Milano, Berra put together the work of 12 different artists – designers, architects and artists that also decided to create jewelry pieces. The designers Enzo Mari and Ettore Sottsass, the sculptor Arnaldo Pomodor, the painter Alba Polenghi Lisca and the architects Andrea Branzi and Alessandro Mendini are just some of the names of artists that can be found on this exposition.

Designati alla Bellezza: Jewelry by Artists Designati alla Bellezza: Jewelry by Artists Designati alla Bellezza: Jewelry by Artists KOKET News Jewelry Designati alla Bellezza Milan 4

According to Berra, none of these ever think about this exhibit because her first step was just found artists that, just like her, decide to create some exclusive pieces. “I started this show just by collecting pieces and then finding collectors, not by working with the artists themselves”, explain.

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Paola Berra explained that “jewelry by artists is really an area that developed in the 1970s, but then it kind of disappeared. It’s coming back now as many of the first collectors are in the 1980s now and want to sell. They realize they have these very important pieces in their collections. Most these works are very hidden and have never been seen”.

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