It’s one of the major events on the design calendar — the Pantone Colour of the Year reveal. Now, it’s back for 2018, with the remarkable Pantone Colour Institute revealing the shade as Ultra Violet.
A strong, deep colour, the purple-hued shade is symbolic not just in politics (think, Hillary Clinton’s eggplant-edged concession speech suit) and its association with royalty, but also a dramatic change from the previous two years, where the Greenery (2017), and pastel-perfect Serenity and Rose Quartz (2016) reigned supreme.
Deeper than its predecessors, Ultra Violet is definitely moody — perhaps a reflection of the current world’s climate — and is a nod to the 80s revival present on both global runways and in our homes.
What are the décor inspirations behind this year’s color trend?
Leatrice Eiseman, Executive Director of the Pantone Color Institute, tells us, that purple has rich, transcendent associations, noting,” It’s often associated with mindfulness practices, so it has that spiritual or mystical quality that’s attached — a little bit of magic that’s inferred in the color.”
Certainly, purples of every shade are deeply evocative. Purple has been associated with royalty, wealth, complexity, craftsmanship, ecclesiastical power, and counterculturalism. Eiseman describes it as “nonconforming.” It’s a potent and resonant hue. Still, it’s wonderfully — surprisingly — accessible.
See other décor inspirations using this amazing color:
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