The luxury giant fashion house Dolce & Gabbana recently opened the doors to its new boutique design store in Aoyama, Tokyo. The innovative design project delivered by Gwenael Nicolas and his practice Curiosity conceived a new concept store focused on the theme “light & shadow”, with strong connection between the structure, product and materials through beautiful light effects of concealing and revealing, bold contrasts and special perspectives.
The boutique is a unique concept space dedicated to Tokyo and the Orient. Gwenael was asked to bring the creative soul of Dolce & Gabbana and its Sicilian roots. The boutique has over 550 square meters and both the architectural design and décor bring Sicily’s distinctive luminosity through dramatic effects. Four hundred ceiling spotlights move around in a theatrical mood, switching on and off, making the products systematically burst with colour or stay in the shadow.
The italian brand Dolce & Gabbana’s new Tokyo boutique houses both Menswear and Womenswear collections, both clothing and accessories are distributed on two spacious levels. The ground floor is home to the men’s and women’s pret-a-porter collections, accessories and splendid small leather goods. The first floor holds men’s formalwear and women’s evening fashion, as well as a stylish selection of shoes. Also, it’s possible to be surrounded by fine jewelry collection in a special design concept which is characterized by a gold carpet and brass ceiling and details.
The undisputed feature of this new boutique is the large gold staircase, as it not only stands out like a giant candle in the middle of the store, it also transmits a sense of strength and confidence. The store exterior is lavishly dressed in Arabescato marble, a rich material that also fills the interior side of the windows and the display cases for small leather goods. Black carrico marble was used for the majestic signage panel above the main entrance.
More details at Curiosity.