Italian luxury fashion house Fendi unveiled its restored Palazzo Fendi palace as boutique hotel with seven private designer suites above its flagship store in the heart of Rome.
The store’s façade remains untouched, but the design, by the company’s furniture and interiors branch Fendi Casa, balances the elegance and heritage of the original building with modern style. “Guiding the architecture and design of the private suites was an aesthetic of strong contrasts,” said Fendi in a statement. “The palace has been restored and restyled to create a temple of beautiful design and high-end luxury”.
The boutique, designed by Gwenael Nicolas, is filled with their covetable accessories and ready to wear, but also a showcase of collectible design pieces and furniture. Iconic pieces like Campana Brothers designed “Armchair of a Thousand Eyes,” it’s inspired by Fendi’s lovable and contagious monsters. Or the dramatic mirror Moon Ball sculpture by Swiss artist Not Vital right in the luxury lobby.
The intricate marble flooring, inspired by St. Peter’s Cathedral, leads the guests to the Baguette Wall where they can met a selection of the iconic Baguette Bag. And clients can also view the Maison’s fur artisans work their mastery in-store Fur Atelier.
Palazzo Fendi’s third floor hosts the brand’s first boutique hotel, Fendi Private Suites. Designed by architect Marco Costanzi, the common areas are dressed in warm, neutral and inviting tones and are adorned with colorful accents. The majority of the furniture found in each room has been custom designed by Fendi Casa, with the exception of specially curated items like the Giò Ponti mirror. And, of course, for all fashion lovers, a walk-in wardrobe.
The spacious bathroom is also decorated with the essential excellence of traditional Italian materials, with precious Carrara marble-lined walls and walk-through shower and fine porcelain wash basins and a comfortable bath. The suites offer also a views of Trinita dei Monti Church and a host of luxurious complimentary services.
The opening of the hotel, luxury store and the relaunch of the Palazzo was celebrated with a cocktail party, which was attended by various famous personalities such as Bernard Arnault and his son Alexandre, Karl Lagerfeld, Kendall and Kris Jenner, models Lindsey Wixson and Ming Xi, Sofia Coppola and more.
“The venue reflects Fendi’s aesthetic interpretation of its lifestyle in terms of design and is a symbol of the brand,” said chairman and chief executive officer Pietro Beccari.
The luxury brand has occupied Palazzo Fendi, which is on Largo Carlo Goldoni, strategically located the heart of Rome, in front of luxury shopping street via Condotti and the Spanish Steps. The building was originally one of the residences of the Boncompagni-Ludovisi family, one of Rome’s most ancient aristocratic lines.