It’s official: the online retailer Net-A-Porter is the Luxury Daily’s 2016 Luxury Retailer of the Year. Their introduction of traditionally ecommerce-averse brands to an online audience captivated Luxury Daily and all its readers that decided the award based on luxury marketing efforts with impeccable strategy, tactics, creative, executive and results and purely on merit.
Net-A-Porter and its brother site Mr Porter placed ahead of first runner’s-up Nordstrom and second runner’s-up Barneys New York thanks to their coveted exclusives and innovations in service and selling. These four retailers demonstrated a willingness to integrate digital touchpoints into the shopping experience, additions that luxury stores are facing increasing pressure to implement.
The luxury brand showed a strong growth by showcasing an unparalleled product offering, customer retention rate and service, and our unique content offering as not only an online luxury retailer but a media company. The global director of marketing at the retailer, Marilyn Webber, also said “Our product offering in 2016 championed hero brands such as Gucci and Prada as well as a variety of new contemporary lines to appeal to a new customer base.”
Net-A-Porter and Mr Porter have carved a niche in luxury e-commerce, convincing brands that previously did not sell online to give it a try. A bet that turn out to be a millionaire business and with a powerful engagement with their audience.
“Our efforts to connect with our customer on a personal level and appeal to their everyday lives is integral for the growth of our business.”
The famous retailer is full of design inspiration: the best and most luxury brands in the world are in the online retail store, like Fendi, Christian Louboutin or Loewe. The brand also have Porter Magazine: a fashion magazine for stylish and intelligent woman.
“We continue to offer a vast variety of product across categories with exclusive collections, brand collaborations and a ‘wear-now, buy-now’ edit that meets our customers’ needs year round.”
Last year Barneys New York opened a flagship store in Manhattan’s Chelsea neighborhood, and the physical retail was undergoing a digital renaissance powered by mobile, social media content and online-to-offline shipping and pickup.