Spanish artist and frequent collaborator Ignasi Monreal join the italian brand for its holiday campaign called Gucci Gift Giving and it’s amazing.
As we approach the season of giving, Gucci launches its Gift Giving campaign to support its gifting initiative for the holiday season.
This year’s campaign immortalizes Gucci’s women’s ready-to-wear, men’s clothing, leather goods and accessories in art form. Spanish artist Ignasi Monreal introduces a character similar to Icarus that “approaches the sun, falls down and lands in the Gucci fashion heaven.”
The main character soars through the sky, falls to Earth while wearing a GG print suit and matching backpack, and lands in a world where GG Marmont bags sit on train seats, leather drawstring bags hold floral bouquets and stick figures on children crossing signs carry leather mini chain bags.
The 2017 Gift Giving campaign will be supported by window installations that will feature a yellow ‘temple,’ with a pink LED neon frame, and text from the Renaissance poem ‘Trionfo di Bacco e Arianna’ (‘A Song for Bacchus’) by Lorenzo de’ Medici.
Digital content will also back the campaign, including interactive content on the Gucci app, photo filters, greeting e-cards, a digital interactive version of the Gift Giving book, and software that will animate Gucci shop window when customers scan a sticker displayed on the glass.
The campaign will also features the Gucci website and the Gucci Art Walls in Milan and New York will takeover new illustrations of the house’s new eyewear.
Source: The Impression