Decorex, the UK’s leading show for luxury interior design, and the London Design Fair will partner for the London Design Festival 2016. The goal is to offer to visitors a broader perspective on design, since both events have always explored different aspect of the design community. This enhanced experience aims to encourage them to engage in a wider discussion on the emerging trends, topics and talents.
This collaboration between two complementary shows will see both present their exhibition consecutively. Decorex is set to return from the 18 until 21 September and the London Design Fair from 22 to 25 September.
Celebrating 10 years, the London Design Fair is the umbrella brand for Tent London and Super Brands London, for the 2016 London Design Festival. A pass for either show will be valid at both, which means that visitors will be able to access two major destinations of the London Design Festival for virtually the entire festival.
In addition, the partnership will be promoted on social media, with both shows picking their highlights from each event. A dedicated entrance at the London Design Fair will greet visitors coming from Decorex to ensure a swift entry. Drawing on the synergies between the two, retail buyers, specifiers, architects, interior designers and design lovers can now see the many diverse facets of a range of contemporary interiors.
“Given the sheer number and breadth of events to navigate during the London Design Festival, it can be overwhelming for design professionals with more focused time constraints. By partnering with the London Design Fair, we feel it offers a unique opportunity for our shared audience to experience some of the best British and International brands alongside fresh, new emerging talent. For visitors, it offers excellent value for money and a curated experience to the very best London has to offer in terms of design” says Simone du Bois, Brand Director for Decorex.
Jimmy MacDonald, the Founder & Director of the London Design Fair, comments: “As the margins between design ad craft, retail and online, contract and end-user diminish; one show on its own will struggle to complete the visitor experience. Two shows might just deliver – actually we are very sure they will!”
First staged in 2003, the London Design Festival is one of London’s most expected events by design lovers, an exquisite playground that will return this year from the 17th to the 25th September 2016. Building on London’s existing design activity, the concept is to create an annual event that would promote the city’s creativity, gathering the greatest thinkers, practitioners, retailers, educators or just lovers to deliver the greatest celebration of design.