Bathed in vibrant lights and no stranger to colour, welcome to Calvin Klein in Madison Street flagship.
Following the appointment of new creative director Raf Simons (formerly of Dior), Calvin Klein’s New York flagship has been entirely refitted, complete with a floor-to-ceiling installation by artist Sterling Ruby.
Drawing inspiration from construction and impermanence, the store’s original design by John Pawson is heightened and modernised through the use of colour, contrasting with Simons’s first collection for the brand, which debuts in the reimagined store.
Ruby’s works stand out against the yellow-painted walls and scaffolding, all meant to heighten the immersive experience.
“I wanted the store to generate a very immediate physical experience that could as well be intimately connected to the collections,” Simons said. “It is also a continuation of the language I am creating with Sterling for Calvin Klein’s visible and physical identity. The use of very direct and familiar references common to the American visual experience creates a simple and emotional connection with the brand.”
Ruby, who wants the store to “glow from within” provides a youthful energy the brand is now being heralded for, both on and off the runway.
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