Fiammetta Vanelli: the entrepreneur of design and marble

Fiammetta Vanelli has always been linked to the world of marble together with his family since 1800. The sensibility, enthusiasm and wisdom of a visionary designer create new forms of a single stone, giving rise to precious marble objects intended not only to beautify the home but to win the day, transforming the simplest gestures into nobles, boredom in originality, the cheap in craftsmanship, without taking anything for granted. The shapes of the marble Fiammetta Vanelli objects are smooth, sinuous and eclectic: Carrara white marble is perfectly suited to everyday life.

Marble is, after all, the noble material of Michelangelo’s David and Pietà, the Duomo in Siena and the Pantheon in Rome. More personally, it has been important to the Vanellis since the 19th century, when they bought a prominent quarry in Carrara, a location famous for being the source of stone employed by Michelangelo, Leonardo da Vinci, Brunelleschi and many other artists and architects in creating the Renaissance’s finest masterpieces. “As a child, my father always took me to the quarry,” she says. “I have always breathed marble.”

Despite this connection, it was not a given that Vanelli would carry on the family business, much less release a 100-plus-piece collection of home accessories or create exquisite furniture in collaboration with Ciompi and Massimiliano Giornetti, a former creative director for Salvatore Ferragamo. Even more unforeseen during her youth were celebrity commissions for Brad Pitt and for Kanye West and Kim Kardashian, for whom her company produced a wedding reception table on which guests’ names were carved right into the marble at their place settings.


Fiammetta Vanelli


Fiammetta Vanelli’s family quarry, Zona 67, in Carrara, Italy. Photo courtesy of the Vanelli family

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This selection of Fiammetta V. products includes a round black marble cheese plate, a triangular Carrara marble cutting board and Carrara marble salt and pepper shakers. Photo by Danae Project s.r.l.


Fiammetta V. Carrara marble bottle holder. Photo by Danae Project s.r.l. 

Vanelli created Fiammetta V., her eponymous brand, in 2014 and debuted its first collection of home goods the same year. “I wanted to reestablish the reputation of Carrara in everyday objects,” she says about the line, which each year introduces new products — cutting boards, cups, serving pieces and other quotidian objects — using the quarry’s Bianco Statuario, Paonazzo, Nero Portoro and Grigio Bardiglio marbles. Fiammetta V. wares, available at high-end retailers and online at 1stdibs, are innovative twists on classic marble accessories. The trays, for instance, have improbable laser-cut-lace edges, a box’s top is a removable wooden cutting board, and a chopping board is inset with broad strips of beautifully grained wood.



Source: Introspective Magazine*