The Pantone Color for Spring 2017: Primrose Yellow
Pantone’s 2017 Color of the Year is a green tone called Greenery, a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revivew, restore and renew. However, we’ve got our eyes on a different shade: Primrose Yellow.
Primrose Yellow sparkles with “heat and vitality,” says Leatrice Eiseman, executive director of the Pantone Color Institute, inviting us into its instant warmth, this joyful yellow shade takes us to a destination marked by enthusiasm, good cheer and sunny days.
Below, renowned interior designers share their tips for decorating with this pantone color:
“Primrose Yellow feels like a palette cleanser,” says Alexandra Loew, an arty interior designer with offices in New York and Los Angeles. “It’s a color that can go hard-edge eighties,” which makes it an ideal backdrop for avant-garde furniture pieces.
In this living room in New York’s Gramercy Park, the Primrose Yellow has been introduced by Alexandra Loew with Tato stools to offset the traditional architectural details.
In this children’s room on the Upper East Side, Alexandra Loew added a pop of color with the same egg-shaped Tato stools.
“Yellow is such a wonderful color to use, especially in London, because it’s so contrasting with the skies,” says Scott Maddux, one half of the Southeast London–based interiors firm Maddux Creative. “We had a pink moment last year, and falling off of that moment, yellow seems to make sense. It’s a nice counterbalance to [Rose Quartz], and it maintains the freshness without being too contrasting.”
In terms of fabric prints, Maddux says Primrose Yellow “works incredibly well in silk if you find the right tone.”
For an eclectic family home in London’s Notting Hill neighborhood, a stunning settee upholstered in a Yellow silk “made the room”, according to Maddux, “and in the same house, we brought the same colors over on some cushions to tie the room together under a series of paintings by a Norwegian artist.”
Woodson & Rummerfield’s House of Design
“That type of yellow is a classic yellow for us, being here in Hollywood,” says Jaime Rummerfield, co-owner of glamorous interiors firm Woodson & Rummerfield’s House of Design, which is known for its work in Southern California. “It’s not a juvenile color. It’s actually a very sophisticated hue.”
Rummerfield uses the Primrose Yellow in textiles, upholstery, art and wall coverings, as an accent in private residences.“It’s a pretty strong color, so I think it’s better in doses,” says Rummerfield.
“Where there are pops of yellow, it adds so much interest,” says Rummerfield, who added a Primrose Yellow stool and artwork to a contemporary living room in Hancock Park. This pantone color is perfect when pairing with rich blues, emeralds, and jewel tones for an “impactful and bold” look.